Choclab-Store by Bin Ye

Bin Ye Reveals The Choclab Store

Bin Ye, the creative mind behind the highlighted design Award Winning Choclab Store spells out, Choclab is a multi-brand boutique that brings together hot seasonal items from trendy brands and fashion weeks all over the world. Unlike most multi-brand stores that expose huge internal areas from outside, Choclab abandons an open design in the storefront; but instead, uses a facade with geometrical combination, and a door that seems to be permanently closed. This ritualistic entrance is an attempt on the contradicting experience of private and prying. This design attends to private space, yet is not entirely sealed off, therefore triggers the desire of wanting to go explore inside..

Choclab-Store by Bin Ye Images:

VIA: http://competition.adesignaward.com/design.php?ID=78774

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