Xian Qin Hui
The project is located inside the 2rd Ring Road and on the vein of Beijing. It's a comprehensive space that presents the life of Qin Hanzhang known as a master of liquor, takes liquor culture experience as the core, and integrates display, tasting and clubhouse. The design utilizes dark gray and black, wooden hue and gold in a differentiated way, implicitly links with alcohol making culture, and reinterprets Chinese elements. Enclosed circulation routes establish an interaction and emotional connection among brand, people and space.
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